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化妆品销售渠道分类

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化妆品销售渠道分类

发布日期:2019-04-15 作者:嘉恒化妆品 点击:

 做一行必须弄懂一行,如果你做化妆品的,连你产品销售渠道都没搞清楚,或高的很单一,那么你肯定不会有很高的收益的,江苏化妆品厂家小编今天重点为你讲解化妆品9大销售渠道及定义。


  1、专营店渠道


88彩票注册  ZHUANYINGDIANQUDAO2010NIANHUAZHUANGPINXIAOSHOUZHANBIYUE6.2%。ZHUANYINGDIANZHUANMENCONGSHIHUAZHUANGPINXIAOSHOU,JUYOUCHANPINDINGWEIXIANGDUIJINGPINHUA、KEHUZHONGCHENGDUJIAOGAODENGTEDIAN。MUQIANZHUANYINGDIANDUOJIZHONGYUERSANXIANCHENGSHI,SHULIANGJIAODUO,ZHILIANGYEZAIBUDUANTIGAO。MUQIANZHUANYINGDIANCHENGWEIHENDUOXINXINGHUOXIAOZHONGPINPAIJINRUSHICHANGDEQUDAO。


  2、药妆店渠道


  YAOZHUANGDIANZUOWEIHUAZHUANGPINYINGXIAOQUDAOZAIZHONGGUORENGCHUYUQIBUJIEDUAN,2010NIANXIAOSHOUEZHANBIYUE7.2%,ZHUYAOSHEJIBUFENYAOZHUANGCHANPIN。YAOZHUANGDIANZHUANYINGPINPAIJIAOYIHUODEJIAOQIANGDEPINPAISHIBIEXINGHEGUKEZHONGCHENGDU,YIYUJIXIAOFEIZHELIUXIAGAOXIAO、ZHUANYEDEYINXIANG。DANYAOZHUANGDIANQUDAOXIAZHAI,HUAZHUANGPINCHANPINTUIGUANGNANDUXIANGDUIJIAODA。


  3、百货商场渠道


  BAIHUOSHANGCHANGQUDAOSHIHUAZHUANGPINXIAOSHOUDELINGYIZHUYAOQUDAO,2010NIANXIAOSHOUEZHANBIYUE28.1%。MUQIANDAXINGGAODUANBAIHUOSHANGCHANGCHENGXIANSHULIANGZENGJIADEQUSHI,ZHONGXIAOXINGBAIHUOSHANGCHANGSHULIANGZHUBUXIAHUA;BAIHUOSHANGCHANGZAIYIXIANCHENGSHIDEMIDUZUIDA,ZAIER、SANXIANCHENGSHIDESHULIANGYEZHUJIANZENGDUO。


88彩票注册  MIANDUIJILIEDEJINGZHENG,GUONEIBAIHUOSHANGCHANGXINGCHENGLECHANPINGAODUANHUA、ZUZHIGUIMOHUA、LIANSUOHUA、QUYUXIACHENHUAHEYIZHANSHIGOUWUDEFAZHANQUSHI。

江苏化妆品厂家

  4、超市及大卖场渠道


88彩票注册  SUIZHEWOERMA、JIALEFUDENGGUOJIDAMAICHANGJINRUGUONEISHICHANGBINGBUDUANSHENTOUHETUOZHAN,JINNIANLAICHAOSHIJIDAMAICHANGYIJINGCHENGWEICHENGSHIJUMINGOUMAIRIYONGPIN、SHIPINHERIHUACHANPINZUICHANGYONGDEQUDAO。


88彩票注册  2010NIANGAIQUDAOHUAZHUANGPINXIAOSHOUEZHANBIYUE35.3%,YICHENGWEIZUIZHUYAODEXIAOSHOUQUDAOZHIYI,JINNIANLAIZHANBIBUDUANTISHENG。JUYUCEWEILAICHAOSHIJIDAMAICHANGMENDIANSHULIANGHAIJIANGCHIXUSHANGSHENG,TONGGUOGAIQUDAOXIAOSHOUDEHUAZHUANGPINSHULIANGHEJINEYIHUICHIXUZENGJIA。


  5、个人护理店及便利店渠道


88彩票注册  GERENHULIDIANJIBIANLIDIANQUDAO2010NIANHUAZHUANGPINXIAOSHOUZHANBIYUE5.8%,JINNIANLAIZHANBIBUDUANTISHENG。JINNIANLAIYIQUCHENSHI、WANNINGWEIDAIBIAODEGERENHULIDIANCHENGWEIHUAZHUANGPINPINPAIJINRUSHICHANGDEZHONGYAOQUDAOZHIYI,XIAOSHOUYEJIPUBIANJIAOWEIKEGUAN。


  6、直销渠道


88彩票注册  ZHIXIAOJITONGGUOZHIXIAOYUANZAIFEIGUDINGYINGYECHANGSUOZHIJIEXIANGZUIZHONGXIAOFEIZHETUIXIAOBINGXIAOSHOUCHANPINDEXIAOSHOUFANGSHI。BUFENGUONEIWAIPINPAIXUANZELEYIKAOZHIXIAOFANGSHIJINXINGHUAZHUANGPINXIAOSHOU,RUYAFANGDENG。2010NIANGAIQUDAOHUAZHUANGPINXIAOSHOUEZHANBIYUE13.2%。


  7、电视购物


  ZHUYAOTONGGUODIANSHIMEITIXUANCHUANCHANPINDEGONGXIAOJICHANPINHUODONGXINXI,QIYEPINPAISUZAODEBIJINGMEITI,MUQIANZUODIANSHIMEITIDEQIYEBINGBUDUO,ZHUYAOYUANYINKAOLVDAOXIANXIAZHUANHUALVWENTI。


  8、美容院销售


88彩票注册  ZHEIJINIANMEIRONGXINGYEBANSUIZHEIHUAZHUANGPINXINGYEYIJINGZOUXIANGLEQIANSUOWEIYOUDEHUIHUANGSHIDAI,RENMENSHENGHUOSHUIPINGDETIGAO,DUIMEIDEZHUIQIUYIJINGQUXIANGYUJIXIEHUA,BIRUYIXIEMEIRONGJIGOU,ZHEIYECHENGWEIHUAZHUANGPINJINGYINGXIAOSHOUDEQUDAOZHIYI。


  9、网络渠道


88彩票注册  2010NIANHUAZHUANGPINWANGLUOXIAOSHOUEZHANBIYUE3.1%。WANGLUOGOUWUZUOWEIJINNIANLAIXINXINGDEGOUWUQUDAO,ZENGZHANGSUDUJIAOWEIXUNMENG。TONGJIXIANSHI,2011NIANZHONGGUOWANGLUOGOUWUSHICHANGJIAOYIGUIMOWEI7,666YIYUAN,JIAO2010NIANZENGZHANG66.3%,GUIMOZENGZHANGXUNSU。


 


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